Threshold Consulting helps owner-operated home service businesses identify what is holding growth back, fix it, and build predictable revenue. Most shops don't need more leads to grow. They need to keep more of the revenue their phone already brings in.
Every owner we talk to is asking some version of the same questions:
The usual answer is to buy more leads. But pushing volume through a leaking system just loses money faster, and the leak itself is rarely dramatic. It's an after-hours call that rings out, or an $8,000 estimate nobody has touched since day three. Before you spend another $100,000 on marketing, make sure the first $2 million isn't leaking. Fixing the system is what makes revenue predictable. It also costs a lot less than a new ad budget.
Every home service business, whether HVAC, plumbing, or electrical, runs on the same equation:
When revenue swings month to month, one of these four numbers is slipping. Behind them are eight constraints where it tends to happen. Seven are revenue levers we score directly in the audit; recruiting is the capacity constraint behind them all. We fix the biggest one first, because that is what moves the whole equation.
We don't sell a fix before the problem is proven. The sequence below is the same for every client, and you can stop at any step.
A 30-minute conversation about your numbers and your symptoms. You'll leave knowing where revenue is most likely escaping and roughly what it costs you each year. If a full diagnostic makes sense, we'll recommend the audit and quote the price right on the call. If it doesn't, we'll say so and point you somewhere more useful.
We pull your real numbers: call counts, CSR booking rate, close rate by tech, average ticket by job type, membership attachment, estimate aging. The audit identifies the constraint that costs you the most, puts a dollar figure on it, and lays out a roadmap ordered by payback.
Ninety days focused on one constraint. We build the fix alongside your team: booking scripts for your CSRs, a follow-up routine for aging estimates, option sheets for your techs, a scoreboard everyone can see. Then we measure the result against your baseline. A Sprint should end with you pointing at a number that moved.
Solving one constraint usually reveals the next, so this keeps the cadence going after the Sprint. A monthly KPI review, a growth scorecard, bottleneck analysis, and one revenue initiative at a time.
Every engagement is a flat fee, quoted on the call. There are no long-term contracts and we never take a percentage of your revenue. You hear the price once and decide on your own time.
These are the operating rules we hold ourselves to, even when they cost us a sale.
A consultant who recommends a solution before seeing your numbers is selling inventory. We put a dollar figure on the constraint first. What to do about it comes after that.
Each finding in our work is marked VERIFIED · ESTIMATE · NOT PROVIDED. If we didn't see it in your data, we don't present it as fact. You'll know how solid the ground is under every recommendation.
Ten initiatives running at once usually means none of them finish. We remove the highest-leverage constraint, measure the result, and move on to the next one. Growth works in sequence.
We won't recommend spending on lead generation while calls are being lost at the front desk or estimates sit untouched in the system. Buying new leads to push through a broken process is the most expensive purchase in the trades.
You can get a long way on your own before talking to anyone. These are the same tools we use with clients. Both are free, and neither one signs you up for a drip campaign.
Enter four numbers from your business and see where revenue is escaping, in dollars per year, ranked by which fix pays back first. If you don't track one of the numbers, it will show you what that blind spot costs too.
Run the free Snapshot →The handful of numbers a home service owner should know cold, what "good" looks like for each, and the back-of-napkin math to check your own shop this week.
Read the field guide →I've spent my career in owner-run businesses, including building and operating my own. The same story kept showing up: an owner works harder every year, buys more leads, maybe tries a coach, and the numbers barely move. It's usually not the owner. It's that nobody ever sat down and put a dollar figure on where the money is going.
Most consulting doesn't survive contact with a real shop. The answer shows up before the numbers do, the plan lives in a binder, and by the second busy week nobody has looked at it again.
Threshold is my answer to that. I diagnose before I recommend anything, I fix one constraint at a time, and I build the system with your team so it keeps working after I leave. Everything gets a number attached, which means you can hold me to it.
You'll leave the call knowing where your revenue is most likely escaping and whether a full diagnostic is worth the money. If it is, you'll hear the price on the call and can decide on your own time.
If a deeper diagnostic isn't justified, we'll tell you that on the call.